Just like any other business, an internet marketing business is required by the law to comply with existing laws and regulations. It is important for an internet marketer to be aware of these laws because ignorance is no excuse for breaking the law. However, unlike an offline business where the laws are usually obvious and clear-cut, it is difficult for some to distinguish between lawful or unlawful in the internet. This is because aside from being a global marketplace where laws differ from one country to another, some people use some tactics that might appear illegal to some while being appropriate for another.
Anyone interested in doing business on the internet should seek all the proper legal advise.
If you want to view an example of how these notices are done, try to look over some established websites over the internet. These websites have all these legal requirements and more. Larger competitors may also have these notices so you can look into their format as well; remember that you should not copy because this is illegal as well.
Below are some of the things you need to put in on your website:
o About Us – this page should be about you or the company. You need to include your name, your company’s name, and a picture if possible. If you have partners on the business, be sure to include their names as well.
o Contact Us – this page should contain all relevant contact information. The minimum required data include the e-mail address. It is also highly recommended for you to include a physical location in this section as well so establish the credibility of your site. However, try not to include your home address for privacy reasons.
o FAQ – having a frequently asked question page will enable you to lower the number of queries to your inbox because most questions are already answered there. Encourage website visitors to visit the FAQ page before they send an e-mail.
o Affiliate – if you are using the affiliate method as part of your promotional program, you need to include a page where potential affiliate can get more in-depth information. Describe what your program is all about and what the affiliate can expect with regards to payment and support form your company. Also, you should let any potential affiliates to sign an Anti-Spam policy to avoid complaints from customers.
o Copyright: you need to include your copyright information at the end of the page. The information should include the word “Copyright” as well as its symbol. Most of the time, visitors will immediately understand what it means but you can also include the clause “All Rights Reserved”.
o Disclaimer – this describes the extent to which visitors may use the existing data on your site. It should state the lack of liability for any harm or damage that the visitor might sustain if he downloads any data or file from your website. You also need to include a statement about the potential that the material he downloads from the internet may contain worms, spyware, Trojans, and other forms of malware.
o Terms of Service – this will let your visitors know who is allowed to legally use your site. Include an age statement if your site is not suitable for minors.
o As you can see, it is highly important for you to be aware of the rules and regulations about doing business on the internet. This will enable you to avoid any legal problems and continue with your profitable business operation.