How to Avoid Legal Problems in Running Your Internet Marketing Business

Just like any other business, an internet marketing business is required by the law to comply with existing laws and regulations. It is important for an internet marketer to be aware of these laws because ignorance is no excuse for breaking the law. However, unlike an offline business where the laws are usually obvious and clear-cut, it is difficult for some to distinguish between lawful or unlawful in the internet. This is because aside from being a global marketplace where laws differ from one country to another, some people use some tactics that might appear illegal to some while being appropriate for another.

Anyone interested in doing business on the internet should seek all the proper legal advise.

Because of this, it is always important for an internet marketer to let his visitors know where his business stands. But how can he do this? The most essential and most effective thing he can do is to place links business and legal notices to every single one of this page as a full-disclosure technique for his consumer. For example, the business notice should be inserted on the About US or the FAQ page of the website. Meanwhile, the legal notice comprise of the Privacy Policy, Legal Disclaimer, Terms of Service, and Copyright information.

If you want to view an example of how these notices are done, try to look over some established websites over the internet. These websites have all these legal requirements and more. Larger competitors may also have these notices so you can look into their format as well; remember that you should not copy because this is illegal as well.

Below are some of the things you need to put in on your website:

Business Notices

o About Us – this page should be about you or the company. You need to include your name, your company’s name, and a picture if possible. If you have partners on the business, be sure to include their names as well.

o Contact Us – this page should contain all relevant contact information. The minimum required data include the e-mail address. It is also highly recommended for you to include a physical location in this section as well so establish the credibility of your site. However, try not to include your home address for privacy reasons.

o FAQ – having a frequently asked question page will enable you to lower the number of queries to your inbox because most questions are already answered there. Encourage website visitors to visit the FAQ page before they send an e-mail.

o Affiliate – if you are using the affiliate method as part of your promotional program, you need to include a page where potential affiliate can get more in-depth information. Describe what your program is all about and what the affiliate can expect with regards to payment and support form your company. Also, you should let any potential affiliates to sign an Anti-Spam policy to avoid complaints from customers.

Legal Notices

o Copyright: you need to include your copyright information at the end of the page. The information should include the word “Copyright” as well as its symbol. Most of the time, visitors will immediately understand what it means but you can also include the clause “All Rights Reserved”.

o Disclaimer – this describes the extent to which visitors may use the existing data on your site. It should state the lack of liability for any harm or damage that the visitor might sustain if he downloads any data or file from your website. You also need to include a statement about the potential that the material he downloads from the internet may contain worms, spyware, Trojans, and other forms of malware.

o Private policy – if you need to gather personal information about your visitor, you need to include a privacy policy stating your reason for gathering this information. You need to assure them that their data will not be shared to a third party.

o Terms of Service – this will let your visitors know who is allowed to legally use your site. Include an age statement if your site is not suitable for minors.

o As you can see, it is highly important for you to be aware of the rules and regulations about doing business on the internet. This will enable you to avoid any legal problems and continue with your profitable business operation.