Some Tips in Designing a Law Logo
Law firms logos are using the same old icons over and over again. Most of them think that a gavel or the scales of justice are good to put in their logos, but the truth is, every law firm thinks that way and you won’t find a law firm without these symbols. If you want to stand out from among your competitors, you need to be creative with your logo. Here are some ideas that can help you create a better looking logo than you now have.
Classic designs are actually great. Yes, a pillar, the scales of justice, or a gavel tells us what a lawyer does. Even without using words, people know that your business is the law. But, this does not mean that you simply get a photo of a gavel and that’s it – you have a logo. You need to add something creative to it. You can make a gavel and pillars from different items like newspapers, lighthouses, and even animals. What we are trying to say here is to give your old icons something new.
A single thing can be used to make a great logo. Examples of this are first letter of one of the partner’s names. If there is a common letter in the partners’ names, then it could be a good one. If you make the logo focus on a single letter especially one of the rare ones, then it could be a good way for your brand to be known well. You can use the letter Z if your company name is Zanes Law.
It is through your logo that people will know what your specialty is. If you put a man and a woman into your logo, people will know that you are a lawyer that has to do with divorce, family, etc. A person on crutches would be a good logo for a personal injury lawyer. You can use marijuana leaves to portray the scales of justice. These are ideal for a niche market. There can be a connection made with your customers if you use these types of logos. It tells them exactly what you do and how you can help them.
Your law firm’s name can be used in your logo. Customers can be attracted to your law firm by using the power of your name. This is one way to build your reputation or your brand. If the logo design is not well executed then it will not achieve its purpose. Pairing your name with an icon or a monogram will surely put a professional stamp to it. Your logo should inspire confidence in the strength and integrity of your business.
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